Iroha Isshiki

acts like an air-head or "clumsy girl" in front of most people to maintain my “cute appearance”. I maintains my image of an innocent girl in order to make everyone like and make it easier to manipulate others.

In reality, I'm is much smarter than she lets on, and rarely shows her sly and calculating personality to others.

worries about her public image. She didn't want to lose the student council election in a way that would make me look bad. Although I has no issue with being seen around Hachiman who is "hated" in the school.

uncute Komachi Hikigaya, better Minami Sagami, phony Meguri Shiromeguri, different Kaori Orimoto and inferior Haruno Yukinoshita. He later deems her the "the second most rotten person in the world", the first obviously being himself.

She lacks self-confidence but this starts to change when she overhears Hachiman's request for "something genuine". And after the Christmas play is completed successfully.

Iroha has a somewhat cynical worldview, and states that she has no friends (other than the Service Club).

Despite her mischievous and manipulative streak, Iroha is ultimately a good person